Transparent pricing · Regional tiers · No setup fee

Costless Loyalty Pricing — from $12 a month

From $12 a month — the Starter plan already includes the full retention platform: RFM analytics, automatic win-back, and data export, at $12 to $29 per month depending on region. $0 setup fee. $0 hardware. $0 app store publishing. $0 per stamp or redemption. $0 SMS. $0 annual lock-in — monthly is monthly, annual is optional with ~17% discount.

Get started →See paid plans

Your pricing region:Region is auto-detected from IP on visit. Switch manually anytime — prices update below.

1Paid plans — 3 regions × 3 tiers

All 3 regions are shown in every plan — your region is highlighted in orange (auto-detected by IP; switch at the top of the page). The toggle below controls only the billing cycle: annual = 10× monthly (~17% off — "save 2 months").

Starter

Small venues · A few locations

R1yoursUS / UK / EU-West

$29/mo$290/yr

R2yoursCEE / Med

$19/mo$190/yr

R3yoursUA / KZ / Other

$12/mo$120/yr

Annual cycle: ~17% off (2 months free)

≈ $24 / $16 / $10 per month — save 2 mo/yr

3 locations
3 active campaigns
5 baristas
All 6 stamp modes
Birthday rewards
Streak rewards
AI campaign assistant
Full RFM analytics
CSV/JSON export
REST API

Choose Starter

★ Most popular

Business

Independent network · up to 10 locations

R1yoursUS / UK / EU-West

$69/mo$690/yr

R2yoursCEE / Med

$45/mo$450/yr

R3yoursUA / KZ / Other

$29/mo$290/yr

Annual cycle: ~17% off (2 months free)

≈ $57 / $37 / $24 per month — save 2 mo/yr

10 locations
10 active campaigns
20 baristas
All 6 stamp modes
Birthday rewards
Streak rewards
AI campaign assistant
Full RFM analytics + export
CSV/JSON export
REST API

Choose Business

Network

Large network · up to 50 locations · API

R1yoursUS / UK / EU-West

$189/mo$1890/yr

R2yoursCEE / Med

$125/mo$1250/yr

R3yoursUA / KZ / Other

$79/mo$790/yr

Annual cycle: ~17% off (2 months free)

≈ $158 / $104 / $66 per month — save 2 mo/yr

50 locations
Unlimited campaigns
Unlimited baristas
All 6 stamp modes
Birthday rewards
Streak rewards
AI campaign assistant
Full RFM analytics + export
CSV/JSON export
REST API

Choose Network

Enterprise

50+ locations · custom integrations

Contact salestailored quote

50+ locations
Unlimited campaigns / baristas
All 6 stamp modes
Birthday + streaks
AI campaign assistant
Custom RFM analytics + export
REST API with higher limits
Dedicated support
SLA on request
Negotiable contract

Contact sales

All prices are in US dollars (USD), excluding VAT. VAT or other local taxes are added at invoice time when applicable to your jurisdiction.

2What you don't pay for

Many competitors add separate bills for setup, hardware, or SMS. In Costless these line items are zero, on every tier.

$0Setup feeIndustry norm: $500–$5,000

$0HardwareNo POS, no NFC pod

$0Mobile app store feesCard lives in the customer's browser

$0Per stamp / per redemptionIssue any volume at no extra charge

$0SMS / push feesEmail-only magic-link — Costless does not send SMS

$0Annual contract lock-inMonthly is monthly; annual is optional discount

3How Costless compares to others

Here is how the digital loyalty market looks in 2026. Prices are taken from each provider's public pricing page.

Platform	Paid from	Setup	Hardware
Costless	$12–$29/mo (by region)	$0	None
App-light stamp tool	$25/mo (1 loc)	$0	None
App-based stamp service	$29/mo	varies	Optional NFC
Enterprise franchise platform	$299/mo Franchise	$0	None
POS-tied (retail)	~$45/loc/mo	$0	Third-party POS required
POS-tied (restaurant)	~$50/loc/mo	varies	Third-party POS required
POS-tied (SMB)	$5–25/mo add-ons	$0	Optional

Competitor data verified 2026-05-28 · Refreshed quarterly · Apple/Google Wallet is a separate feature of some platforms; Costless does not use Wallet by design, so it isn't part of this pricing comparison. See the methodology page for the reasoning.

4Why pricing differs by region

It's the same SaaS product — but market purchasing power, competitive benchmarks, and currency context differ fundamentally between London and Lviv. We publish region-by-region pricing openly rather than hiding behind "contact us for a quote".

R1 · US / UK / EU-West

100%

Full price. Reference: USA, United Kingdom, Germany, France, Italy, Spain, Netherlands, Nordic countries.

R2 · CEE / Med

≈65%

~35% discount. Reference: Poland, Czechia, Slovakia, Hungary, Greece, Portugal, Baltics, Turkey, Croatia.

R3 · UA / KZ / Other

≈42%

~58% discount. Reference: Ukraine, Kazakhstan, Georgia, Moldova, other emerging markets.

How your region is determined. Auto-detected by IP on first visit. If auto-detect is wrong — switch manually at the top of the page; the choice is stored in your browser. If your region differs from the payer's legal residency, we may ask for proof at invoice time, not before.

5Enterprise — 50+ locations or custom integrations

When Enterprise makes sense

The Network plan covers up to 50 locations with unlimited campaigns and baristas — that fits most regional networks. Enterprise is right when:

You operate more than 50 locations
You need a custom integration with your CRM, ERP, or POS
You need an SLA with a written uptime commitment and incident response
You need a dedicated customer success manager
Your legal team requires a custom contract instead of the standard terms
You need a specific data residency (e.g., EU-only)

Contact sales →

6Frequently asked questions

How much does it cost to start, and is there a minimum term?

Starter begins at $12 a month depending on region and covers three locations, three campaigns, and five barista accounts. There is no setup fee, no hardware to buy, and no minimum term — monthly billing stays monthly, and annual is an optional ~17% discount.

What separates the paid tiers from Free?

On Free you have only the simple stamp mechanic and basic analytics. RFM analytics (repeat rate, churn risk, lifetime value), automatic win-back emails, birthday rewards, streak rewards, S/M/L tiered modes, and the AI campaign assistant are on Starter and above. CSV/JSON export is on Business and above. REST API is on Network and Enterprise. Customer cards and magic-link emails are uncapped on every tier — we don’t throttle your growth on Free.

How is my pricing region determined?

Region is auto-detected from your IP address on first visit: R1 — USA, UK, Western Europe; R2 — Central and Eastern Europe and the Mediterranean; R3 — Ukraine, Kazakhstan, and other emerging markets. You can switch manually at the top of the page, and the choice is stored in your browser. At invoice time we may ask you to confirm the payer's legal residency if it differs from the interface region.

Is there an annual discount, and can I cancel any time?

Yes — the annual cycle equals 10× monthly, so you save about 17% ("two months free"). It's optional: a monthly cycle really is monthly, with no hidden annual contract. You can cancel any time in the admin panel; the current paid period isn't refunded but the next cycle isn't charged. Customer and campaign data stays accessible on the Free tier after the downgrade.

Are there per-stamp or per-redemption fees?

No. Each tier includes unlimited stamps, redemptions, magic-link emails, and customer cards. However many stamps your baristas issue, the price doesn't change. We consider per-stamp pricing unfair — it penalises exactly the growth a loyalty program is supposed to drive.

Do I need to buy any hardware — POS or NFC pod?

No. Your barista opens the panel in any browser on whatever device is already at the counter — tablet, laptop, phone. No new POS, no new NFC station, no dedicated device. On the customer side — any smartphone with a camera to scan the QR. If you already have a POS, Costless runs alongside it and requires no integration.

Are there SMS or push notification fees?

No to both. Costless does not send SMS at all: every customer notification (including magic-link login) goes by email. Email magic-link is uncapped on every tier, so it's a zero line-item. Browser push notifications are on the roadmap; when we ship them, they'll stay within your tier with no extra fee.

Which tier includes REST API access?

REST API is on the Network tier (from $79/mo in R3, $125/mo in R2, $189/mo in R1) and Enterprise. It is not available on Free, Starter, or Business. The API surfaces programmatic stamp issuance, redemption, and campaign CRUD operations. API documentation is published separately. If you need one API call a day, Network pays for itself; if thousands — Enterprise with higher rate limits.

What's in Enterprise, and when do I need it?

Enterprise fits networks above 50 locations or anyone who needs: a custom integration with their CRM/ERP/POS, an SLA with a written uptime commitment, a dedicated customer success manager, a custom contract instead of the standard terms, or a specific data residency (e.g., EU-only). Pricing is tailored — we put together a quote after a short call about your requirements.

Can I move to a cheaper plan without losing customer data?

Yes. On a downgrade, all customer cards, stamp history, and magic-link accounts are retained. What gets limited: locations and active campaigns above the new plan’s caps (extras are archived rather than deleted), plus any capability the lower tier does not include — data export below Business, the REST API below Network. Your data is not deleted — upgrading again brings everything back to full access. The customer’s right to delete their own card stands at any time regardless of tier — that’s a GDPR requirement.

Costless Loyalty Pricing — from $12 a month

1Paid plans — 3 regions × 3 tiers

Starter

Business

Network

Enterprise

2What you don't pay for

3How Costless compares to others

4Why pricing differs by region

5Enterprise — 50+ locations or custom integrations

When Enterprise makes sense

6Frequently asked questions

See also