Costless Loyalty Pricing — free for 1 location, forever
Free forever for one location — not a 14-day trial. Paid plans from $12 to $29 per month (Starter), depending on region. $0 setup fee. $0 hardware. $0 app store publishing. $0 per stamp or redemption. $0 SMS. $0 annual lock-in — monthly is monthly, annual is optional with ~17% discount.
1Free plan — what's included
One location, one active campaign, two barista accounts. Loyalty platforms usually offer a 14-day trial — Costless gives you a working product with no time limit. No credit card required.
Free
What's included
- 1 location
- 1 active campaign
- 2 barista accounts
- Customer cards — ∞
- Magic-link emails — ∞
- Simple stamp mode (stamp_count)
- Basic analytics
- 19-language customer UI
- QR + PIN + 3-min resume
Not included (on paid plans)
- S/M/L tiered modes and 5 other mechanics
- Birthday rewards
- Streak rewards
- AI campaign assistant
- Data export (CSV/JSON)
- REST API
- More than 1 location or campaign
Customer cards and magic-link emails are uncapped on every tier including Free. We don't throttle your growth in the free plan.
2Paid plans — 3 regions × 4 tiers
All 3 regions are shown in every plan — your region is highlighted in orange (auto-detected by IP; switch at the top of the page). The toggle below controls only the billing cycle: annual = 10× monthly (~17% off — "save 2 months").
Starter
- 3 locations
- 3 active campaigns
- 5 baristas
- All 6 stamp modes
- Birthday rewards
- Streak rewards
- AI campaign assistant
- Full analytics
- CSV/JSON export
- REST API
Business
- 10 locations
- 10 active campaigns
- 20 baristas
- All 6 stamp modes
- Birthday rewards
- Streak rewards
- AI campaign assistant
- Full analytics + export
- CSV/JSON export
- REST API
Network
- 50 locations
- Unlimited campaigns
- Unlimited baristas
- All 6 stamp modes
- Birthday rewards
- Streak rewards
- AI campaign assistant
- Full analytics + export
- CSV/JSON export
- REST API
Enterprise
- 50+ locations
- Unlimited campaigns / baristas
- All 6 stamp modes
- Birthday + streaks
- AI campaign assistant
- Custom analytics + export
- REST API with higher limits
- Dedicated support
- SLA on request
- Negotiable contract
All prices are in US dollars (USD), excluding VAT. VAT or other local taxes are added at invoice time when applicable to your jurisdiction.
3What you don't pay for
Many competitors add separate bills for setup, hardware, or SMS. In Costless these line items are zero, on any tier, including Free.
4How Costless compares to others
Here is how the digital loyalty market looks in 2026. Prices are taken from each provider's public pricing page.
| Platform | Free plan | Paid from | Setup | Hardware |
|---|---|---|---|---|
| Costless | ✓ ✓ 1 loc forever | $12–$29/mo (by region) | $0 | None |
| Loopy Loyalty | ✗ | $25/mo (1 loc) | $0 | None |
| Stamp Me | ✗ | $29/mo | varies | Optional NFC |
| Boomerangme | ✗ | $299/mo Franchise | $0 | None |
| Square Loyalty | ✗ | ~$45/loc/mo | $0 | Square POS required |
| Toast Loyalty | ✗ | ~$50/loc/mo | varies | Toast POS required |
| Loyverse | Partial | $5–25/mo add-ons | $0 | Optional |
Competitor data verified 2026-05-28 · Refreshed quarterly · Apple/Google Wallet is a separate feature of some platforms; Costless does not use Wallet by design, so it isn't part of this pricing comparison. See the methodology page for the reasoning.
5Why pricing differs by region
It's the same SaaS product — but market purchasing power, competitive benchmarks, and currency context differ fundamentally between London and Lviv. We publish region-by-region pricing openly rather than hiding behind "contact us for a quote".
Full price. Reference: USA, United Kingdom, Germany, France, Italy, Spain, Netherlands, Nordic countries.
~35% discount. Reference: Poland, Czechia, Slovakia, Hungary, Greece, Portugal, Baltics, Turkey, Croatia.
~58% discount. Reference: Ukraine, Kazakhstan, Georgia, Moldova, other emerging markets.
How your region is determined. Auto-detected by IP on first visit. If auto-detect is wrong — switch manually at the top of the page; the choice is stored in your browser. If your region differs from the payer's legal residency, we may ask for proof at invoice time, not before.
6Enterprise — 50+ locations or custom integrations
When Enterprise makes sense
The Network plan covers up to 50 locations with unlimited campaigns and baristas — that fits most regional networks. Enterprise is right when:
- You operate more than 50 locations
- You need a custom integration with your CRM, ERP, or POS
- You need an SLA with a written uptime commitment and incident response
- You need a dedicated customer success manager
- Your legal team requires a custom contract instead of the standard terms
- You need a specific data residency (e.g., EU-only)