Independent retail intelligence
Costless for Business is the B2B arm of Costless: a six-year-old, independently built platform that turns receipts, shelf prices and Loyalty 51 redemptions into measurable intelligence for manufacturers, retailers and service venues across five markets and 20 languages.
Why we exist
Retail teams deserve the same real-time clarity shoppers now expect. Costless builds the pipelines — receipt OCR, promotion ingestion, price comparison, loyalty redemption — so brands and retailers can act on evidence, not guesswork.
One platform, six commercial surfaces
Costless for Business is not a single product — it is six connected surfaces, each already in use by shoppers, ready to be opened up to your brand.
Two sides, one data engine
Shoppers get weekly deals, shopping lists, price tracking, a discount-card wallet, Loyalty 51 stamps and receipt insights — all free, all in one app.
Brands and retailers get live price comparison, category benchmarks, receipt verification APIs and Loyalty 51 campaigns — priced on value, not seats.
What sets Costless apart
Six years of building
A focused, hands-on team
Costless was founded in 2019 by Anna Karmazina and Sergiy Shcherbanenko in Kyiv. The company is run by its two co-founders and a core team of engineers, content managers, QA testers and a product designer — lean enough that partnership conversations happen directly with the people who build and ship the product.
Sergiy co-founded Costless in 2019 and serves as Co-CEO and CTO, leading engineering, product, content and retailer partnerships. Over the past three years he has driven the end-to-end rebuild of the platform — from the price-intelligence backend to the shopper-facing web and mobile apps — and is the person most shopper feedback, support requests and partnership conversations ultimately land with.
Anna co-founded Costless in 2019 and serves as Co-CEO. She co-leads the company on strategy, commercial growth and strategic partnerships with retailers and brands across the five markets Costless operates in, and shapes the shopper-first ethos behind every feature the team ships.
Media & podcasts about Costless
A selection of Ukrainian outlets that have covered Costless, its co-founders and the platform over the years.
Trusted by manufacturers, retailers and service brands
We work with partners from coffee chains to national manufacturers. GDPR-ready, SOC 2 in progress, hosted in EU datacentres.
Ready to see your category in real time?
Book a 30-minute walkthrough — live price comparison, receipt verification or Loyalty 51, whichever matters most to you this quarter.